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Business Info

What does your company do?

After 25+ years in the corporate world, I'm venturing off to provide a much needed service to restaurant, retail and hospitality companies. The "boring" name of what I want to do is Executive Innovation Advisory.

I need a name that reflects what I want to do, who I want to serve, and my personality.

What I want to do: provide innovation firepower, as needed, to executive teams in the retail, restaurant and hospitality field.

Who I want to serve: executive teams who are often "stuck" and in need of big ideas to accelerate growth. They wish they could afford a C-level innovator.

My purpose: swing big at bold ideas

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

Executives in the Retail/Restaurant/Hospitality/Beverage industries who want to effectively leverage innovation for step-change growth. Essentially, execs who need a senior level innovation coach, and disruptor.

What 3 things do you want your company name to communicate to your customers?

bold vision
growth
experience

List the names of your top three competitors

InnoSight
Imaginatik
Frog

Style and Concept

What character, tenor, or spirit do you wish to convey?

-passionate about innovation and challenging the status quo
-think big not small
-unleash growth potential of brands and businesses
-firepower
-strategic

Are there specific words or phrases you do not like?

derivatives of innovation. derivatives of my name (Rachel Antalek).

Are there specific words or phrases you like?

matchstick, upswell, prism, soar
upswing, boom

Do you have other info you want to share?

I did this process totally backward, due to time constraints. I tried to find both name and logo at the same time. I have three logo options that I love, I will post them below. One is based on using my name, Antalek, as the company name so it obviously won't translate to a different name, but I wanted you to have all 3 for inspiration. The bird is my favorite.

Also, I did a challenge last week but found that most of the names were based on inno or Antalek and I wanted to try to spark some new ideas.

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