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Business Info

What does your company do?

This is an indoor cycling center. Clients arrive for a 45 minute workout on a stationary bicycle let by a personal trainer/indoor cycling instructor. Cycling shoes, towels, lockers, fresh fruit and toiletries are provided. The workout happens to music in a darkened room. Individual data is optionally displayed on a screen behind the instructor so the client may compare herself to other cyclists in her workout. The workout has a warm up, cool down and a stretching period.

Do you require that a .COM or other URL be available for the new name?

We require a .COM URL.

Target Audience

What is your industry?

Entertainment and Sports

Describe your customers

High income women who are fit or wish to get fit. They are looking for a no compromise fitness experience that is convenient and quick. They may have high demands on their time, including business women and stay at home moms. 25% of clientele is expected to be male. They have likely ridden a spin class before at a fitness center, but this will likely be a new experience for them where shoes are provided and the entire focus is on spinning. They want a quick in and out workout that is hassle free and focussed on them. They appreciate an intense exercise that helps them meet their fitness goals without leaving them sore.

What 3 things do you want your company name to communicate to your customers?

Stress reducing luxury.

List the names of your top three competitors

Flywheel, Soul Cycle, and Cadence Indoor Cycling Studio

Style and Concept

What character, tenor, or spirit do you wish to convey?

Clean performance orientated beautiful body building.
Inner and outer beauty. Soaring spirit from exercise endorphins. Stress relief, a short luxurious escape that still gets a tick off your list (your workout).
A workout that keeps you looking and feeling young. Most importantly, this exercise has very low levels of soreness compared to the intensity.

Are there any words or phrases you especially like or hate?

Spin, spinning and so on are trademarked and must not be used.

Do you have other info you want to share?

The name must not use the term spin or spin class in any way as it is trademarked.



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