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Business Info

What does your company do?

We provide a wide range of marketing services specifically targeted to small and growing companies.

These services range from branding, product or company positioning, competitive analyses, selection of marketing objectives, identifying the most cost effective target group - and move to the nitty gritty implementation of efficient digital marketing programs for small and growing businesses. These include: search engine optimization, web design, customer relationship management programs, online advertising and social media.

Our expertise is born out of 18 years in large ad agencies and global client--side companies. Through our own networking we have reconnected with colleagues who are top in their fields, and we work together to provide a premier skill set without the overhead.

Do you require that a .COM or other URL be available for the new name?

Yes. We will follow the naming phase with logo and website development. Prefer to have a .com url.

Target Audience

What is your industry?

Marketing services

Describe your customers

Small and growing businesses who know they should expand their marketing programs, particularly in the digital and social media spheres, but aren't sure who to trust and where to start.
They are smart and recognize those marketing essentials such as search engine optimization, functionally sound web design, customer relationship management programs, online advertising and social media; but it's a lot, they think they can't afford it, or they think their college kid can do it for them.

These small and growing companies have done adequately on their own, or by piecing together services from different vendors. But progress is slow and it's taking time to brief and rebrief their vendors instead of working on the core business. If they could, they'd hire a marketing director to take this on, but the costs for a seasoned marketing professional are just too high.

These businesses can include: retail food store, medical practices and clinics, cleaning services, musicians, funeral homes, taxi and limo services, realtors and real estate companies and consumer products, among others.

What 3 things do you want your company name to communicate to your customers?

If customers outsource the marketing function they will

1) get better business strategies and marketing programs in place more quickly than if they tried to do it themselves

2) be able to afford seasoned, skilled and proven marketing professionals who can get in, do the job, and get out of the way, without the overhead

3) be able to compete more effectively with competitors who have larger marketing budgets.

List the names of your top three competitors

Many independent marketers exist in local markets. Examples are:
mavenmarketingsolutions.com
mavensandmoguls.com

Names I've already investigated:
your marketing department
the marketing department
outsourcemarketing
outsourcecmo.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

- Friendly, approachable, down to earth
- NO gabby consultant-speak. No big org charts and long-winded strategic alternatives.
- We are quick studies. We come up with a few options. We love decisiveness and action!

Are there any words or phrases you especially like or hate?

We are undecided as to whether the biz title should be descriptive of the work we do (eg, outsourcemarketing.com), appealing with a psychological link to the work we do (eg, offyourplate.com), or just something unlimited and broad-sounding (eg., AMCA Advisors {my kids names are Amelia and Cara} ) Do you have a point of view?
Would love to avoid 'marketing' and 'maven'

Do you have other info you want to share?

We don't want to be cutsie. But we don't want to be dull either.
We are seasoned professionals, not slick salesmen.
We only have time for and interest in companies who have a budget and are hungry for progress. We are not academics or lecturers. We are doers. We get the work done quickly, with sophisticated and current tools, and a love for metrics so we can change and improve when the results tell us to.
We are not bargain basement, but you can have us for short periods of time and not incur costs until you're ready to.

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