• Assured$200
  • Entries209
  • Creatives44

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Background

Industry

Health Care & Biotech

About Your Company

We are two female veterinarians in NYC who are starting a house call practice. Our target audience are people who can afford our care and who love their pets like family. That being said there are plenty of clients who dont have a ton of money but want to spend it on their pets and our service. We offer hour long appointments, gold standard care, certified nurses and we are Very available to our clinets including nights, weekend and texting service. We will go to your apartment, house, yacht, jet, on set, wherever you need us! In our name we want something concise that denore caring, conveinence, amazing service and house call / concierge medicine (not using the word concierge)

Execution

Target Audience

We are mostly located in NYC but will travel anywhere. Our client audience is probably skewed toward women, in thier late twenties to the elderly who cant leave their house easily or people who can travel with big dogs in the city. Its also stressful for cats to travel and wait in waiting rooms with dogs and otheres. Income is usually in a higher socioeconmic range but some people want this level of exclusive concierge for thier pets regardles. Their lifestyles are busy - ie celebrities and high powered financiers, they love love their pets and want a relationship with their vet

Competitors
  • drcindybressler.com

    House Call Vet 24/7 who works with a lot of celebrities and upper class

  • vetciergenyc.com

    Concierge house call practice for pets, not 24/7 or weekends

  • citypetsvets.com

    Long time house call vet with very prominent clients. Only works weekdays

Creative should NOT use

No animal puns like "Pawsitive" etc

Tone/voice

Conveinece, care, high end practice

Top 3 Things

house call, convenice, care

Materials

Contract
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