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Business Info

What does your company do?

Our Company name right nows is Riley and Walker Homes LLC. We would like to find a "doing business as" name because we are not in love with the name we have. We build houses to sell, do custom homes, renovations and additions. We are a young married couple living in Pinehurst, NC and are trying to build houses that are affordable but have the character of a custom home and really like to think about the detail and what our buyers would want. We are trying to give the community nicer homes than the track builders are building and newer homes than the homes we have here from the 70s and 80s that have never been renovated.
We like the show Fixer Upper and love the style they have. We try to incorporate things like shiplap, exposed wood, and rustic elements into our houses.

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Real Estate and Construction

Describe your customers

ages 20-40 but have older people interested too. Usually younger families. Location: Pinehurst, Southern Pines, Aberdeen all in NC. Income is middle class. Occupation: military, doctors, retirees, horse riders, and more. Values: good family values, hard workers. A lot of these people are younger and like the show Fixer Upper and like the elements of Fixer Upper that we bring into a house.

What 3 things do you want your company name to communicate to your customers?

Inviting, Charm, and that we are builders

List the names of your top three competitors

Pineland Homes- building homes in the town over from us in Southern Pines. Very similar price range, houses, and have the unique and attention to detail that we bring to our company. They are also a young married couple.
H&H Homes One of our biggest competitors. The house plans we have seen that they build in Pinehurst all are pretty much the same. There is nothing unique or special about their houses. They are cheaply built track homes.
Savvy Homes- Another big competitor, similar to H&H Homes.
AW Builders located in Pinebluff, builds a quality home but is expensive
Randy Hunt General Contractor in Pinehurst area, small contractor, known for his craftsmanship, known for not sticking to his budget

Style and Concept

What character, tenor, or spirit do you wish to convey?

Charm, Character, good-values, affordable, easy to work with, attention to detail, rustic elements, inviting

Are there specific words or phrases you do not like?

i wouldn't know until i heard them

Are there specific words or phrases you like?

i don't know, thats why I'm doing this

Do you have other info you want to share?

I have attached files of the look of our homes.

Materials

Contract
Files

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