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Business Info

What does your company do?

We make high-end, modern, organic home accessories. Products include shower curtains, table cloths, seasonal items, napkins, table runners, bedding, etc. Our mission is to provide maximalist home accessories with minimal impact to the environment. In addition to classics in modern colors, we also create metallic pieces and are not afraid to add glitz to our product line. We will first sell products online to individual customers and then move primarily into B2B sales to other home retailers. All items made in USA.

Do you require that a .COM or other URL be available for the new name?

A .com is required.

Target Audience

What is your industry?


Describe your customers

Mostly women
Single, engaged or married
Primarily well educated
Professionals and affluent stay at home mothers
Household income over $100,000
Ages 25-40
Live in urban and suburban neighborhoods
Socially conscious
High expectations for design and quality in the products they purchase
Community focused
These women are social, and enjoy their homes being as trendy as their closets.
Shop at boutiques, Whole Foods, Nordstrom, LuluLemon

What 3 things do you want your company name to communicate to your customers?

Elaborate and modern home accessories
Socially conscious (The other two are higher priority)

List the names of your top three competitors

West Elm
Pottery Barn

Style and Concept

What character, tenor, or spirit do you wish to convey?

High end, sophisticated, glamorous

Are there specific words or phrases you do not like?

Organic, Accessories

Are there specific words or phrases you like?

Not at this time.

Do you have other info you want to share?

A one word name is preferred, but two will be considered. The ideal name will generate imagery and provide a basis for branding. It would be best to have a name that can also be a logo. I.E, a spade used as the logo for Kate Spade, Target using a target, etc.



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