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Business Info
What does your company do?
I am a chef who operates an upscale (boutique) catering company. I cater events from 2 Guests to 500.
I Specialize in:
- Intimate dinner parties for wealthy individuals (Bankers/Lawyers)
- Cocktail Parties for 12-100 guests
- Cottage Parties
- High end lunches & company events
As with anything there are many levels of quality service in the catering industry. I want to position myself at the top. - I want to be the Lexus/BMW of caterers in my region
Do you require that a .COM or other URL be available for the new name?
Yes I will require a .com or .ca domain
Target Audience
What is your industry?
Catering Industry - In home catering, private dinners, off-site catering at various venus.
Describe your customers
I used to be a private chef for a single family. Through them I have made contact with many other wealthy clients. Many of my clients are investment bankers, lawyers, CEOs, doctors etc. They appreciate fine dining and are willing to pay for great quality food. They like things that are unique, polished, clean, personalized etc...
What 3 things do you want your company name to communicate to your customers?
- Quality
- exclusivity
- Top notch Service
List the names of your top three competitors
- Chez Vous Dining
http://www.chezvousdining.ca/
- L-EAT Catering
- North 44 Caters
Style and Concept
What character, tenor, or spirit do you wish to convey?
I want it to be a "High End" name. I am not looking for business name that would be associated with catering sandwiches and salads for lunches or low budget events
I want it to convey professionalism, creativity, excellence, quality, passion
Are there any words or phrases you especially like or hate?
Since I started I have pretty much worked as "Chef Tom" i've gotten to the point where I would really like to rebrand myself and take the company to another level. I'm tired of not having an answer when new potential clients ask me what my company called....after some shuddering I usually fall back on..." I'm Chef Tom"
Tom is my name I use everyday. My Birth name is Milosz (Polish) i was thinking of maybe re branding to something using my Polish name. Another idea I liked was "The Catering Firm" - with the word Firm being associated with the lawyers and bankers I usually deal with.
Do you have other info you want to share?
Looking for the name to be powerful and leave a lasting impression. It has to differentiated myself from competitors and make an emotional connection with my audience/clients. Something that they will associate the memory of a great meal with.
Materials
Contract
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