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Business Info

What does your company do?

We are a large chain of retail stores that sells smoking accessories. We specialize in supplying anything and everything related to smoking. From cigars to pipes, e-cigarettes to hookahs we have it all. Yes, we are a "headshop" or counter culture specialist, but we pride ourselves on being professional, discreet and classy. We are a smoking accessory store that wants to be cool as well as professional.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Retailing

Describe your customers

65% male 35% female
Aged 18 - 35, however 20% fall between 35 - 55
Average income
Education: Highschool +
Values: Freedom of expression, Cannabis, Hemp, individualism,

What 3 things do you want your company name to communicate to your customers?

cool, counterculture, experienced, on trend, creative, passionate, sleek, confident,

List the names of your top three competitors

Prohibition, illicit, Four20

Style and Concept

What character, tenor, or spirit do you wish to convey?

counterculture, professional, experienced,

Are there specific words or phrases you do not like?

please do not include names that are too "counterculture" we wish to be in shopping malls one day and need a discreet/ professional name. ex: Prohibition is a good name but Weed World is a horrible name.

please do not use these words, etc: 420, weed, cannabis, pot, stoner, toker, high,

Are there specific words or phrases you like?

I am a fan of 2 kinds of names so far (obviously my opinion will change if i hear a better one)

i like words that are made up and short. these names do not give a particular impression and can hint towards brand character. ex: roor, zara, etc

I also like words that hint towards being rebellious and cool, but not exactly towards smoking. ex: illicit, prohibition, complicity, etc

Do you have other info you want to share?

please check www.hightimescanada.ca this is our current website and name. it will give you an idea of what we are about. Please remember we want to be counterculture and cool, but we also want to be professional. We are changing names because currently we are having trouble getting great locations because our name is simply too "counterculture" we need one that is cool for a smoker but professional enough for a landlord.

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