Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
FAQs

2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Updates
Background
Industry
Retail
About Your Company
We are bringing to market a new design in single use beverage cups. It is a direct replacement to single use plastic cups. Plastic is a terrible contributor to pollution and is extremely difficult and expensive to recycle, thus only 9% of plastics is recycled. This new cup design is made from ultra thin and lightweight metal, metal being the easiest and cheapest material to recycle. These new metal cups look and feel like a typical plastic cup, but with a more premium and quality feel. In testing, the majority of people enjoyed drinking from a metal cup over a plastic one. In testing, people tended to re-use the metal cups instead of throwing them out because of the high quality. These cups will still be priced low enough that they can be considered single use. Some countries are in the process of banning single use plastics by 2021. We are looking for a great name for this single use metal cup.
Execution
Current Website
Target Audience
People that value the environment, people that want a better alternative to a single use disposable plastic cup. Leaders and trendsetters.
Competitors
Plastic cup manufacturers
Tone/voice
A new, fresh, innovative company that values high quality, sustainable products that won't pollute the earth.
Top 3 Things
Sustainability, quality and forward thinking
Materials
Contract
Files
No Files Added