Entertainment & Sports
About Your Company
The startup plans to offer a linear streaming service offering personalized, ambient content aggregated from trusted brands. Although the initial focus will be video, the company will eventually offer both audio and text/pubished content. The service will initially bundle video from traditional networks, digital native brands and publishers to create channels based on viewer preferences. These channels could be based on traditional channels/brands, shows or topics of interest. The focus will be on the lean-back content experience consisting of library, entertainment, and informational content from premium content producers. As the viewer spends more time with the platform, the service uses historical viewing data to serve improved and relevant content across the viewer’s channels. The idea is to create a "Spotify for video" with the primary target audience being cord-cutters/nevers who are multi-taskers and like having ambient content in the background while they get ready, commute, work, spend time on their mobile devices or simply wind down.
Ideally, the demographic is a cord-cutting working professional between 22-40 years of age. The psychographics of the target audience include budget conscious, multi-taskers, prefers curation over choice, and early adopters of new tech and ways of doing things. They value a balance of attention-driven and lean-back content, knowing that they only have limited time to watch attention-driven content. They enjoy informational programming such as news/weather, lifestyle programming, or unscripted reality.
Internet-based, ad-supported TV platform that has over 100 linear channels and on-demand movies from both digital and traditional programmers (owned by Viacom)
Destination for free live and on-demand streaming entertainment with over 160 different channels. Similar to Pluto, but with a focus on branded channels.
Online music streaming service providing access to millions of songs - emphasis on personalization and data. Dual revenue model - free, ad-supported or premium no ads.
Online video sharing service with billions of original and library videos ranging from user-generated to premium content from established brands.
Xfinity (or any other cable TV provider) provides traditional cable TV programming at a high cost - most of this programming is great for the lean-back experience, but comes at a high-cost and limited personalization.
Creative should NOT use
Any names with negative or sexual connotations/references
Emphasis on personalization, curation, discovery, data with trusted brands
Top 3 Things
Bold, modern, different
The concept of a television channel has always been a curated stream of content from a network. Although cable television provides a diverse bundle of network curated channels, the industry’s legacy framework has led to ever-increasing costs, limited choice in packaging and a poor user experience. This has led to record number of viewers cutting the cord, but most alternatives (Netflix, Hulu, Amazon Prime, HBO, Disney+, Apple+) have focused on providing an on-demand experience focused on premium, attention-driven content not suitable for a lean-back experience. The viewer must also switch across fragmented apps to access desired content, making a bundled offering attractive. Discovery of new content in an on-demand, fragmented landscape has been challenging for consumers and programmers have struggled to get their content to the right audiences.
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