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Business Info

What does your company do?

Sell health and fitness supplements such as protein powder, amino acids, fat burners, etc.

Do you require that a .COM or other URL be available for the new name?

Yes

Target Audience

What is your industry?

Retailing

Describe your customers

Men aged 20 - 45 who want to be muscular and lean, but not bodybuilder-ish. Think fitness model, not steroid monster.

Women aged 30 - 50 who want to be thin, lean, and toned.

What 3 things do you want your company name to communicate to your customers?

Credible (based on real science, not broscience; professional, not slimeball marketers)

High-Quality (using only the highest quality ingredients, products are actually effective)

Ethical (not overselling or lying, not cutting corners on product to be able to spend more on marketing)

List the names of your top three competitors

Optimum Nutrition

BSN (Bio-Engineered Supplements)

USP Labs (Ultra-Premium Supplements)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Our marketing angle is going to be positioning against the widespread frauding in the supplement industry.

Many large companies have been caught cutting protein powders with flour, lying about nutritional contents, funding bunk "studies" that "prove" how effective their products are, lying in their marketing, promising impossible results, paying professional models and bodybuilders to shill products they don't even use, etc.

In contrast, our company is going to sell high-quality products that are exactly what we say they are. We're not going to sell fad frauducts that do nothing, such as resveratrol, acai berry, etc., and instead are going to sell only products proven effective by published scientific studies conducted by reputable universities and research organizations.

Our message is that most supplements out there are a complete waste of money, but there are SOME supplements that are backed by sound science, and that's what we sell. And we sell the highest quality.

We want our name to have a young, edgy feel. It should roll off the tongue nicely and lend itself well to a striking logo and package design.

Are there any words or phrases you especially like or hate?

LIKE:

Words related to "science" or that sound scientific, without being too esoteric or boring.

Words related to "nutrition."

Words that make you think of getting into shape and being healthy.

DISLIKE:

Cheesy stuff like "ripped," "shredded," "cut," "massive," "explosion," etc.

Tech or technology.

Lab or labs.

Names that make you think of drugs or pharmaceutical companies.

Do you have other info you want to share?

The name can be one, two, or three words. No more.

If it's one word, it should probably be a portmanteau. It can be formed by taking a root word and adding an appropriate prefix or suffix or both, or by simply mashing together related words in a pleasing way.

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