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Business Info

What does your company do?

This is an online delicatessan catering for discerning customers who care about where their food comes from and that it is both ethical and sustainable. We'll be sourcing from small scale farmers and producers around Kenya, produce that is healthy and fresh. We'll start with pantry items and then grow into fresh (perishables) most likely. An example of a produce we might have is vanilla essence grown and made in Tanzania on a small scale farm.

I want to get across my brand values:
Trust - so the food we have on the site, we have researched.
Healthy
Fresh
Easy (to order and pay)
Life-enhancing
Sustainable
Informative (through our e-shots and blog)
Caring - both for our customers and for our suppliers

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Our customers really care about what they eat and where it comes from. They are keen to support the 'little guy' out there who is making things at home or growing them in his backyard. They care about pesticides and other chemicals, and they care about the quality of their food. They are middle to high income earners living in Kenya.

What 3 things do you want your company name to communicate to your customers?

It's about SUSTAINABILITY
It's about QUALITY
It's about TRUST (they will need to trust my brand)

List the names of your top three competitors

This is a new idea for Kenya but you can look at

Style and Concept

What character, tenor, or spirit do you wish to convey?

Trusted, friendly, approachable, discerning, caring, quality. I am in my early thirties, I want to reflect the spirit of entrepreneurship in Kenya, whilst also delivering a really good service. All the items will be online (no shop at this stage - but could be in the future??) and items will be delivered around town.

Are there specific words or phrases you do not like?

Not really

Are there specific words or phrases you like?

Not really

Do you have other info you want to share?

Not at this stage

Materials

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