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Business Info

What does your company do?

Initially it is a healthy food blog where I post recipies, in the future I'm planning to publish a recipe book as well as do cooking classes, so a name is needed that suits all these purposes as the business expands and the brand actually develops.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your customers

My target group is 20-30-40 something ladies to whom delicious food and health is equally important. They or someone in family might have a food allergy or other health issues so that they look for a natural alternative way to help with the problem.
They could be located all over the world, but mainly I anticipate Europe, Amerika and Australia. When it comes to their income, I would say they are middle class professionals or stay at home health concious mothers looking after their children trying to put delicious food on the table that is also gluten, dairy, sugar free. Their main interest is cooking, being outside, hiking etc.

What 3 things do you want your company name to communicate to your customers?

The name of the diet this food blog is actually following is the Paleo diet/Stone Age diet/Caveman Diet (see 3 main competitors name too).
I want to promote the idea that healthy food does not mean tastless food! I'm only posting recipies that both Paleo and non-Paleo friends have tried and found equally delicious.

Style and Concept

What character, tenor, or spirit do you wish to convey?

I would like something not too serious but also not too much on the funny humorous side. But I would like it to draw attention.

Are there specific words or phrases you do not like?

Even though the movement is becoming increasingly popular and the term "Paleo" is getting known better, I don't want the word Paleo to be included in the brand name.
Also not:

Are there specific words or phrases you like?

gourmet, spoon, nibble, platter, flavour - but I'm not sure I would insist on any of these words to be in the name ...

Do you have other info you want to share?

If you would like to have a look at my existing blog that I only use now for creating some posts but have not promoted in any way yet, this is the link:
Please ignore the design and pictures, I know they are ridiculous ... :) that's why I have not promoted it in any way, I am not proud of it yet - so please try to concentrate on what I actually write about to get to know me better. :)



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