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What does your company do?
Hi all, I'm a recent med school grad who is creating a website where patients can create a page/profile with their story, a blog, microposts (eg wall posts), health updates, etc. In turn, their family and friends will be able to visit the site to offer support via microposts (wall posts), private messages, and send gifts through the site (flowers, gift cards, music, etc). As a med student, I noticed that social support from a patient's family and friends was one of the MOST important aspects of a patient's treatment, and hope to fill that need with this website. Platforms such as facebook and twitter are too public for most patients to share their health issues, so this site will have much tighter privacy setting options and controls. In addition, the coordination of updating all family and friends about one's condition was often a struggle, which I also hope to help solve with this site.
Do you require that a .COM or other URL be available for the new name?
Yes, please make sure that the domain name is open before submitting
Target Audience
What is your industry?
Health Care & Biotech
Describe your customers
My "customers" will be patients who have recently become ill, or a family member / friend of a person who has become ill. They will create a "profile" on the site, and be able to invite friends and family to visit. Friends will be able to get health updates, while the patient will get support and encouragement from the intimate social network.
Based off limited experience, I believe patients will have illnesses of all sorts, but the most relevant are probably cancer, trauma/accidents, parents with children who have become ill, pregnancy, and surgery.
What 3 things do you want your company name to communicate to your customers?
Support, caring, strength, love, community from family and friends
Sharing, gaining support, compassion, intimacy, empathy for the patient.
List the names of your top three competitors
caringbridge.com - they have a similar concept, but my features/functionality/technology will be more up to date.
facebook.com - everyone knows and loves them, but my site will be more healthcare focused with a more private social network.
twitter.com - as with fb - I like the 'tweeting' system, and users will be able to 'tweet' (but with a different name :) )
Style and Concept
What character, tenor, or spirit do you wish to convey?
I am open to all you creative people's ideas. The most important thing I want to convey is that this is a site where patients can receive love, support, and strength from their closest friends and family.
Are there any words or phrases you especially like or hate?
I am open to metaphoric names such as caringbridge, givingtree, supportwall, etc as well as unique/random made up names such as google, yahoo, twitter, etc.
Do you have other info you want to share?
That's it, I truly believe this is a site that can help a lot of people in very tough times so really appreciate everyone's input!
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