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Business Info

Business Name

Bayer Healthcare

What do you do?

develop and manufacture pharmaceutical products

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Health Care and Biotech

Describe your audience

physicians and clinic staff

What 3 things do you want your product name to communicate to your audience?

the name should be short but in same way include one or several of these themes:
1. working to better understand the patient burden of disease/treatment
2. improve patient treatment and outcomes
3. re-examine optimal treatment

List the names of your top three competitor products

no competitors

Style

What character, tenor or spirit do you wish to convey?

positive, productive, serious but not boring. this is an initiative to help improves pateints lives, it should be inspiring without being cheesy.

Are there any words or phrases you like?

DME, diabetic, connect, retina

Are there specific words or phrases you don't like?

chart audit, practice assessment, market research

Do you want to include additional info?

the initiative is designed to perform clinic level assessments of patients using questionnaires to try and understand the burden of treatment on their quality of life. the disease is called diabetic macular edema (DME) and it is a retinal disease in the eye that can cause vision loss and blindness. it occurs in patients who have diabetes and the treatment for it involves a monthly injection in the eye. the name for the initiative should be 2-5 words long max and should try and encapsulate the themes of assessing patients in clinics in order to better understand their burden of treatment, quality of life and ultimately to improve their therapy.

Materials

Contract
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