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Business Info

What does your company do?

We are a producer of fine Hard Apple Ciders in New Yorks Hudson Valley. We have successfully sold our Hard Cider in our tasting room for years and are now looking to distribute our Cider to Liquor stores, restaurants and bars.
We want to create a new brand and Identity for our Hard Cider. Most of our competitors make cider by watering down Apple wine so they are cheaper. Ours is a 100% Hard Apple Cider. We need to find a way to stand out against some established competition.

Do you require that a .COM or other URL be available for the new name?

No. But preferred.

Target Audience

What is your industry?

Winery and Hard Cider Producer.

Describe your customers

Demographicaly they are mostly 65% women 35% male 21 to 35 years of age. Psychographicaly I've heard them described as "hipster foodies" they like to think that what they drink says they are sophisticated and innovative.

What 3 things do you want your company name to communicate to your customers?

We don't want to communicate anything literal or serious. We want a sit up and pay attention name, The name is to be based on a quirky historical foot note from our town (see file). We want something memorable, not pretty but with a grain of truth from the story. Nothing hoity toity. A quirky whimsical name that might even cause a commotion. Make people ask what does it mean?

List the names of your top three competitors

We don't want to do anything like our competitors in the Hard Cider category. You could look at wineries like Dirty Laundry, http://www.dirtylaundry.ca/ Hard Row to Hoe Vineyards http://hardrow.com/
Both of these are the brainchild of http://brandever.com/#/ which was the source of our inspiration for posting here.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Quirky, whimsical, nothing pretentious. No timid wallflower names. Our attitude is safe is dangerous, dangerous is safe.

Are there any words or phrases you especially like or hate?

Name should go with the story and would be something in the format of (NAME) orchards, orchard, Cider, Cider works, Cidery, hard Cider etc

Do you have other info you want to share?

You can find out more about us at www.applewoodwinery.com www.applewoodorchards.com and our facebook page http://www.facebook.com/ApplewoodWinery

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