What does your company do?
We are a cutting edge strength & conditioning company that has three main foci. A 5000 sq. foot CrossFit gym/physical training facility located in the midwest. A growing Internet publishing arm that creates robust, no-nonsense, well-designed customizable personal and group use training programs for web-based and multimedia formats. And in the very near future, we plan on introducing some innovative gym and fitness products. Think CrossFit. Think functional fitness. Cross-training, etc. with an emphasis on strength, physical toughness, intensity and durability. We plan on offering some of these training programs available for download with virtual coaching services available.
The name should not be, for lack of a better term, "cute". We also want to avoid any possible copyright infringement with CrossFit, so no entries that Use "Cross-" or any homonym of that.
Do you require that a .COM or other URL be available for the new name?
.com address only
What is your industry?
Describe your customers
At our local training facility, our customers vary from local amateurs and professional athletes, fire and law enforcement officers, military personnel and just everyday people interested in getting stronger, faster or healthier.
We are expanding our offerings to attract more professionals whose jobs require high degrees of physical fitness and conditioning to train locally and also remote instruction through purchased training packages (think DoD, FBI, ATF, Firefighting agencies, SWAT)
What 3 things do you want your company name to communicate to your customers?
Professional but not stuffy
List the names of your top three competitors
What ever the next fitness fad is
Style and Concept
What character, tenor, or spirit do you wish to convey?
Spartan, professional, clean, simple & straightforward, tough, reliable & honest, and a little hard-ass attitude with a bit of humor but appealing to both men and women
Are there specific words or phrases you do not like?
No Cross-" or "X-fit", or anything cute please
Are there specific words or phrases you like?
"Strength & conditioning", "athletic performance", "Faster farther, stronger longer, mentally tougher"
Do you have other info you want to share?
We envision this company as growing in scope and mission beyond the existing CrossFit brand which is somewhat limited by our association with CrossFit, Inc. also our current name incorporates the local city in the existing company name which makes it harder to take it regional or nationwide.
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