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Business Info

What does your company do?

We are a high-end grab-n-go cafe and natural foods market. A combination of My Fit Foods (www.myfitfoods.com) and Dorothy Lane Market (www.dorothylane.com) ...view the Google images of both these companies to get a better idea of our concept.

We are in the concept development phase of our business.

Our business will be located in an affluent market.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Affluent, busy professionals, ages 30 - 60 years old

Average income $75K

85% college-educated, 45% advanced degrees

Washington DC Metro Area

Seek high quality retail

Value good health, safe communities, walkable communities, mostly homeowners

What 3 things do you want your company name to communicate to your customers?

High Quality service and offerings

Delicious and healthy

Prepared, chef-inspired grab and go meals to satisfy a variety of dietary restrictions.

Healthy Snacks and beverages

Healing herbs and teas

Affordable offerings

A place where food and health education are key values

A neighborhood hangout...."the third place"

List the names of your top three competitors

Wholefoods
MoM's Organic Market
Yes! Organic Market
Pret A Manger
My Fit Foods
Snap Kitchen

Style and Concept

What character, tenor, or spirit do you wish to convey?

Natural, healthy, "3rd place", neighborhood, community space, learning and growing, convenience, high-quality, delicious food

Are there specific words or phrases you do not like?

Please do not use any expletives

Are there specific words or phrases you like?

The word "Greenwood" should be incorporated in the name

Do you have other info you want to share?

The word "Greenwood" should be incorporated in the name

View the images tab on Google for the following three companies to better understand the concept for this company:
My Fit Foods (www.myfitfoods.com), Dorothy Lane Market (www.dorothylane.com) and Organic Avenue (www.organicavenue.com).

The concept is a merger of a cafe that serves grab and go (chef-inspired prepared meals) and a small natural foods market.

Seeking a clean, sophisticated, modern name

Materials

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