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Business Info

What does your company do?

A grab and go hamburger/hotdog concept that focuses on: quality, speed of service, and value.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Food and Beverage

Describe your customers

-Locals. Ski bum/Hippie
-Tourists from Texas and Oklahoma (high income demographic)
-College Students
-Families

What 3 things do you want your company name to communicate to your customers?

Location/Environment ie. Crested Butte, mountains, etc.
Simplicity
Ease for customers to communicate name to one another

List the names of your top three competitors

Brown Lab bakery
Avalanche Bar and Grill
Jefes Mexican

Style and Concept

What character, tenor, or spirit do you wish to convey?

Local vibe but professional
Lively and energetic

Are there specific words or phrases you do not like?

Joint
Grab and Go
Carry out
SlopeSide
Factory

Are there specific words or phrases you like?

Location Mt. Crested Butte CO
Location Base area of Crested Butte Mtn Resort. Ski in Ski Out location
Local Mountains Gothic, Whetstone, Axtel, Ruby, Owen, Blady, Richmond, Anthracite, etc.
Crested Butte is an old coal mining town
Ski resort known for extreme skiing
Local Wildlife Elk, moose, bear, mtn lions, big horn sheep, deer, etc.
Mountain Mt Crested Butte, elevation 12,126
Elevation 9,340
Only steakburger concept in county

Do you have other info you want to share?

Nope

Materials

Contract
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