CD Company of Scandinavia A/S
What do you do?
CD Company of Scandinavia A/S is a Danish wholesaling company within the hunting and outdoor clothing industry. Especially high quality, great comfort and functionality are the primary strengths of the products that CD Company is producing through Chinese suppliers. Crowdsourcing are of special interest due to the constant need of new products, logos, packaging and brand names this is were you guys come in, thanks. In this task I want you to come up with a name for a new membrane that can be compared to competitors as GORE-TEX and EVENT.
Do you require that a .COM or other URL be available for the new name?
Not very important, but usefull. However it is very important that the name is not already trademarked - use the following website to find out; https://www.tmdn.org/tmview/welcome. You should search within the textile group (Nice class), which is number 25 :)
What is your industry?
Describe your audience
The primary group of costumers, is described by the following demographic info:
Age: 20-70 years,
Sex: Both men and women,
Income: Middle and wealthy,
Interests: Outdoor living.
What 3 things do you want your product name to communicate to your audience?
waterproofness, breathability and high quality.
List the names of your top three competitor products
Gore-Tex and Event
What character, tenor or spirit do you wish to convey?
Breathable and waterproof clothing that does not disappoint in any way.
Are there any words or phrases you like?
Not especially :) Thats up to you guys..
Are there specific words or phrases you don't like?
No swearing, thats all.
Do you want to include additional info?
The website of our company is www.cd-company.dk, there you can see what we do.
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