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Business Info

Business Name

CD Company of Scandinavia A/S

What do you do?

CD-Company of Scandinavian A/S is an established business, acting as a wholesaler within hunting and outdoor clothing.
This project is based on the needs of a new outdoor clothing brand, why the first step is to find a good and catchy name.

Do you require that a .COM or other URL be available for the new name?

It would be advantageously if a .COM was free, but not crucial.
However it is important that the brand-idea has not been trade-marked in group 25 (Clothing) in Europe.
Use http://www.tmview.europa.eu/tmview/welco... to check if the name has been trade marked.

Target Audience

What is your industry?


Describe your audience

The primary group of costumers, is described by the following demographic info:
Age: 20-60 years,
Sex: Both men and women,
Location: Europe,
Income: Middle and wealthy,
Interests: Outdoor living.

What 3 things do you want your product name to communicate to your audience?

First of all, the name needs to communicate that its a outdoor brand. Furthermore the companys core competences in products, are functionality and quality, which needs to be in focus as well.

List the names of your top three competitor products

Jack Wolfskin,
North Face.


What character, tenor or spirit do you wish to convey?

Reliable clothing that does not disappoint in any way.

Are there any words or phrases you like or hate?

No swearing, thats all.

Do you want to include additional info?

The website of the company is www.cd-company.dk, there you can see what we do.



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