Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Business Info
What does your company do?
CD-Company of Scandinavian A/S is an established business, acting as a wholesaler within hunting clothing.
This project is based on the needs of a new hunting clothing brand, why the first step is to find a good and catchy name.
Do you require that a .COM or other URL be available for the new name?
Its required that a .com is available.
Target Audience
What is your industry?
Other
Describe your customers
The primary group of costumers, is described by the following demographic info:
Age: 25-60 years
Sex: Men
Location: Worldwide
Income: Middle and wealthy
Interests: Outdoor living, and hunting.
What 3 things do you want your company name to communicate to your customers?
First of all, the name needs to communicate that the clothes is for hunting. Furthermore the companys core competences, in the products, are functionality and quality, which needs to be in focus as well.
List the names of your top three competitors
1. Seeland (http://seelandinternational.com/www/inde...)
2. Hrkila (http://seelandinternational.com/www/inde...)
3. Fjllrven (http://www.fjallraven.dk/)
Style and Concept
What character, tenor, or spirit do you wish to convey?
We make hunting fun in every kind of weather.
Are there any words or phrases you especially like or hate?
No swearing, thats all.
Do you have other info you want to share?
No.
Materials
Contract
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