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Business Info

What does your company do?

CD-Company of Scandinavian A/S is an established business, acting as a wholesaler within hunting clothing.
This project is based on the needs of a new hunting clothing brand, why the first step is to find a good and catchy name.

Do you require that a .COM or other URL be available for the new name?

Its required that a .com is available.

Target Audience

What is your industry?


Describe your customers

The primary group of costumers, is described by the following demographic info:
Age: 25-60 years
Sex: Men
Location: Worldwide
Income: Middle and wealthy
Interests: Outdoor living, and hunting.

What 3 things do you want your company name to communicate to your customers?

First of all, the name needs to communicate that the clothes is for hunting. Furthermore the companys core competences, in the products, are functionality and quality, which needs to be in focus as well.

List the names of your top three competitors

1. Seeland (http://seelandinternational.com/www/inde...)
2. Hrkila (http://seelandinternational.com/www/inde...)
3. Fjllrven (http://www.fjallraven.dk/)

Style and Concept

What character, tenor, or spirit do you wish to convey?

We make hunting fun in every kind of weather.

Are there any words or phrases you especially like or hate?

No swearing, thats all.

Do you have other info you want to share?




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