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Business Info
What does your company do?
Its a UK based, food company that runs food trucks, in city centres, festivals and events. We also have a foundation that trains under priviledged kids.
Do you require that a .COM or other URL be available for the new name?
.co.uk
Target Audience
What is your industry?
Food service
Describe your customers
Young professionals, 60% female, busy working lives, love live music, street art, design, enviromental, global citizens
What 3 things do you want your company name to communicate to your customers?
great food, one world, fun, creative, social, art
List the names of your top three competitors
Roli Roti, urban taco, homeboy
Style and Concept
What character, tenor, or spirit do you wish to convey?
homorous, street art, live music, fresh global food, sustainabilty, social scene
Are there any words or phrases you especially like or hate?
none
Do you have other info you want to share?
looking to get celebrity support for the foundation, so needs to be something they can endorse without conflict
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