What does your company do?
Packing, marketing & logistical management of vegetables.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Food and Beverage
Describe your customers
We have 2 categories of (very different) customers. They are:
1: Farmers & producers of fruits & vegetables
2: Merchants, wholesalers & retailers of fresh produce
What 3 things do you want your company name to communicate to your customers?
1: We are open & approachable; keen & able to provide logistical solutions.
2: Inovative & progressive. We would like to convey that we are young, fresh & creative, flexible in our offering.
3: Quality: our products & services are fresh, natural, healthy. The standard of our work is high, clean & professional.
List the names of your top three competitors
NQ Fresh - producers & packers of melons, capsicum & mango
B-Mart - mainly market driven, have growers producing for them on contract also.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Inovative, efficient, fresh, progressive, open minded, professional
Are there specific words or phrases you do not like?
Only not our (the business owners) names.
Are there specific words or phrases you like?
Not specifically, however suggested words to include; 'Nature', 'Fresh', 'Produce'
Do you have other info you want to share?
I have a tagline in mind; "Gown by Nature, packed by [company name]
Name should not be too long or difficult to remember.
The challenge is to appeal to both farmers and wholesale customers. Farmers are typically conservative, traditional, "old school", while wholesalers tend to be more modern, and progressive.
Our facility & equipment is fixed, so our only source of produce is local, while our options for customers are national (Australia). This is relevant because in a fairly short space of time, our potential sources of produce will know who we are, while the customers for the produce will be ongoing and from a much wider field. So the appeal of the name should be more weighted towards that group.
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