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Business Info

Business Name

Textile Fabric Manufacturer

What do you do?

Sell the inside fabric components to mattress manufacturers

We are looking to name a new product that is a Flame Retardant Barrier fabric that is used in the construction mattresses to prevent the quick burning of mattresses. There is a federal law that all mattresses must past a burn test to be sold in the US.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Other

Describe your audience

Mattress manufacturers - think all your name brands Serta, Simmons, Restonic, Therapedic. Decision makers (owners and purchasing agents) at these companies are typically males in their 40s and 50s who enjoy golfing and spending time with their family.

What 3 things do you want your product name to communicate to your audience?

Flame Retardant (prevents burning)
Barrier Fabric (keeps flames out)
Quality

List the names of your top three competitor products

Firegard
Softguard
Sure-Chek Blaze Blocker
BlaZbarrier Flame Barrier Fabric

Style

What character, tenor or spirit do you wish to convey?

Business-like
Reputable
High Quality

Are there any words or phrases you like?

Any ideas welcome

Are there specific words or phrases you don't like?

Guard

Do you want to include additional info?

Brand name specifically for a flame retardant barrier fabric line. There will be 3 different fabrics that will fall under the brand. Different colors and different feel.

Materials

Contract
Files

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