What does your company do?
We have many gaming hall in Italy. We need a new brand to start a franchising system.
We have the most beautiful and luxurious halls of Italy (modern design). In our rooms seem to be in a casin, both for its size and for the furniture.
Our colors are red, black and white.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Entertainment and Sports
Describe your customers
Our customers are 70% men between 25-70 years of every social class. They are gamblers, and especially playing the slot machines.
What 3 things do you want your company name to communicate to your customers?
We want a name that:
1. the client understands immediately that inside the shop there is a casin;
2. the customer has a perception of luxury and magnificence;
3. the name is easy to remember (not too long);
4. the name can also be composed by two words;
5. The name can be in Italian, French, or English;
6. the name can be accompanied by a mini explanatory sentence to put under the future logo;
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
- Game gambling
- lucky place
Are there specific words or phrases you do not like?
-las vegas or macao
-bellagio, atlantic city
Are there specific words or phrases you like?
- the empire
- le croupier
- royal club
- casa da gioco
Do you have other info you want to share?
think like a gambler
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