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Business Info

What does your company do?

We have many gaming hall in Italy. We need a new brand to start a franchising system.
We have the most beautiful and luxurious halls of Italy (modern design). In our rooms seem to be in a casin, both for its size and for the furniture.
Our colors are red, black and white.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Entertainment and Sports

Describe your customers

Our customers are 70% men between 25-70 years of every social class. They are gamblers, and especially playing the slot machines.

What 3 things do you want your company name to communicate to your customers?

We want a name that:
1. the client understands immediately that inside the shop there is a casin;
2. the customer has a perception of luxury and magnificence;
3. the name is easy to remember (not too long);
4. the name can also be composed by two words;
5. The name can be in Italian, French, or English;
6. the name can be accompanied by a mini explanatory sentence to put under the future logo;

List the names of your top three competitors

-Las Vegas
-wincity
-billions
-admiral club
-terrybell

Style and Concept

What character, tenor, or spirit do you wish to convey?

- luxury
- Game gambling
- Modern
- lucky place

Are there specific words or phrases you do not like?

-casin
-las vegas or macao
-lucky
-billions
-slot machine
-bellagio, atlantic city

Are there specific words or phrases you like?

- luxor
- the empire
- roulette
- le croupier
- royal club
- casa da gioco
- fortuna

Do you have other info you want to share?

think like a gambler

Materials

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