What does your company do?
We build financial models using spreadsheet software like MS Excel. These models are built specifically to the clients' needs. Usually these projects require a mix of corporate finance, accounting and Excel skills. Typical projects are to model a business plan used by the client to secure bank financing, to find equity investors or to apply for a government license (e.g. for a mining license or casino license), or to model several alternative asset structures in oder to chose the one that is most tax efficient.
In addition to building financial models, we also review and audit financial models that were built by our clients. Clients ask us for model audits because they want assurance there are no mistakes in their models, or because their banks or investors require an independent review.
Do you require that a .COM or other URL be available for the new name?
.com and .ch URLs need to be available for the new name.
What is your industry?
Consulting, Corporate finance services
Describe your customers
Typical model build clients are
a) corporate clients (asking us to build financial models for a variety of purposes),
b) family offices (asking us to build financial models to find tax-efficient structures or to make investment decisions).
Typical model review clients are
c) banks (asking us to review business plans provided by their clients),
d) investors (asking us to audit their own spreadsheets to make sure they are free of any mistakes).
What 3 things do you want your company name to communicate to your customers?
Not ranked by importance:
- trustworthiness (our work involves highly confidential data, e.g. business plans for new investments)
- competence (financial, accounting and modeling)
- specialization (we do nothing else but develop and review financial models)
List the names of your top three competitors
The Big4 accounting companies offer similar services as part of their much broader service portfolio:
There is also one more focused company in this area:
Style and Concept
What character, tenor, or spirit do you wish to convey?
A young, ambitious company with highly specialized consultants who can solve even the most complex financial modeling problems. Also, a company that is fun to work with because we employ great people.
Are there any words or phrases you especially like or hate?
We don't like words that are too obvious (too typical) in a financial modeling context (e.g. finance, model, spreadsheet, audit).
Do you have other info you want to share?
Even though we work in a pretty conservative environment, it would be great for the new company name to find a balance between "being competent and trustworthy" on the one hand and "being fun to work with" on the other hand.
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