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Business Info

What does your company do?

KETCH is a nonprofit organization in Wichita, KS that serves adults with intellectual and developmental disabilities. Since 1962 KETCH has been providing services such as vocational training, job coaching and job placement, residential supports, daily life skills training, and many others. Our vocational training program provides employment opportunities for adults with disabilities. One of the employment opportunities is manufacturing HVAC air filters that are then sold to businesses, state entities and school districts. We are now offering a new MERV 8 air filter that will be marketed to residential customers - that's where you come in! We need your help naming this new product.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Other

Describe your customers

Individual home owners/renters. Residential real estate owners/agents.

What 3 things do you want your company name to communicate to your customers?

Product is made by persons with disabilities at KETCH. Purchasing this product from KETCH helps provide employment for people with disabilities seeking work opportunities.
Product helps ensure clean air in the home
Product can be beneficial promoting clean air for the elderly, young children, and people suffering from allergies.

List the names of your top three competitors

Trion Air Bear Product (20x25x5)
Lowe's
Home Depot

Style and Concept

What character, tenor, or spirit do you wish to convey?

KETCH is an organization that believes a person should not be limited by their disabilities. Our mission is to help folks aspire higher, believe they can do more, and we are here to help each person reach their highest level of success and independence. Our organization is an invaluable service to the community and by purchasing this filter our customers will also contribute to the success of the individuals receiving our services.

This product is a MERV 8 HVAC air filter. This grade of air filter will keep out pollen, dust/lint, dust mites, debris, and pet dander.

Are there specific words or phrases you do not like?

We would prefer that KETCH not be used in the name.

Are there specific words or phrases you like?

No, open to ideas.

Do you have other info you want to share?

Many people purchase a similar product at a retail store such as Lowe's, Home Depot, and Menards. KETCH will deliver/ship our version of this product directly to an individual's house, saving them a trip.

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