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Business Info

What does your company do?

We help parents reduce their consumption and reclaim time with their kids. Babies go through 7 sizes of clothing in the first two years, and grow like weeds for years afterward. Moms want kids' clothes that are high quality, stylish and fit well, but don't want to spend a lot of time or money on something that is used for such a short period of time. We acquire like-new kids' clothes and make them easily searchable online so that busy moms can solve the problem and get back to what matters--spending time with their kids. When they have a pile of clothes their kids have outgrown that are still in excellent condition, they can send them in to us in exchange for store credit toward buying the next size up.

Do you require that a .COM or other URL be available for the new name?

Yes. Must be a .com because we are consumer facing

Target Audience

What is your industry?


Describe your customers

Busy moms, ages 25-40 with household income of $75,000 and above. Probably working, probably well educated. Likes to be stylish but not spend too much on kids clothes. Green or eco conscious but that's a "nice to have" that often falls victim to convenience and style. Reads Real Simple, HuffPo but not Martha Stewart or supermarket tabloids. Shops at the farmer's market, support's her kids' school. Maybe urban dweller or used to be urban who moved to the suburbs with kids. Wants to be hip but doesn't want to look like she's trying too hard. Enjoys deals or finds that make her feel savvy.

What 3 things do you want your company name to communicate to your customers?

1) Style mavens are behind this and you can trust us to curate great clothing for your kids
2) would be great to somehow allude to the socially responsible aspect of the business (reusing perfectly good clothing, connection with charities serving children in need.)

List the names of your top three competitors

thredup (online kids' clothing resale)
wittlebee (new clothing monthly subscription)
once upon a child (children's brick and mortar consignment)

Style and Concept

What character, tenor, or spirit do you wish to convey?

a trusted style authority who is hip and socially conscious but doesn't take everything too seriously. Nothing heavy handed

Are there any words or phrases you especially like or hate?

Like: moxie, amira (latin for closet), hip girl first names
Avoid: anything that implies thrift, discount, used, recycled, garage sale, Salvation Army...

Do you have other info you want to share?

In addition to buying like-new clothing directly from parents, we have a strong relationship with nonprofits who sponsor Clean Out Your Closet Fundraisers to raise cash OR gain credits to purchase quality clothing for the children they serve.



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