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Business Info

What does your company do?

For almost 4 years we run a site that finds the best deals for users. About 10-15 deals are posted every day, more than 35.000 unique visitors check them out frequently.
We find the deals through direct communication with shops and from tips that users sent to us.
Now we have seen that our users love fashion, so we want to build a new site thats completely centered around fashion.

Do you require that a .COM or other URL be available for the new name?

We can buy domains within reason. Eventually we do need a domain though
.de and .com are both fine.

Target Audience

What is your industry?

Advertising and Marketing

Describe your customers

Our companies are mostly young ladies between 20 and 40 that have a rather high income, use smartphones (as we want to mainly push our project through an app) and love shopping.

What 3 things do you want your company name to communicate to your customers?

- it's the place where you find great and stylish clothing
- inspiring
- you do save money, but just like IKEA or H&M we don't like a cheesy image

List the names of your top three competitors

we dont know any

Style and Concept

What character, tenor, or spirit do you wish to convey?

luxurious, premium, people who have style

It should be something that is cool enough that you like it on facebook and tell your friends about it. "Have you checked out XYZ? Its a great site about clothing."

Are there any words or phrases you especially like or hate?

we like: style, luxury
we hate: bargain (even though the clothing is indeed going to be rather cheap)

Do you have other info you want to share?

our first name idea was "fashion victim". we are all male so we found it rather funny, but ladies dont like it that much ;-)

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