What does your company do?
Mission Statement of Fronterra (working name)
Fronterra is a premiere agri-tourism heritage project focusing on a farm-to-pint experience. It provides high-end specialty vacations promoting reconnection to food and simplicity in the context of the the Canadian agricultural heritage of southern Ontario.
Fronterra inspires its guests to connect with a natural, sustainable lifestyle while enjoying premium agricultural heritage experiences that:
-Immerse guests in luxuriously rustic and historically authentic accommodations
-Arrange invigorating ecological adventures such as hiking, canoeing/kayaking, horseback riding, cross country skiing, snowshoeing and sleigh riding in pristine natural environments
-Prepare refined gourmet cuisine sourced from on-site organic heirloom gardens
-Offer revitalizing and unique wellness treatments and programs
-Transfer ancestral craftsmanship skills to support the rural heritage of Ontario and build food security and self-sufficiency
...in facilities that are sustainability designed, operated and interpreted that builds awareness of and shift toward a more sustainable & simple lifestyle.
Phase I begins with establishing the boutique luxury farm camp of 15 accommodations, organic culinary garden, herbal steam spa, market garden and the bistro dinning area.
Phase II sets the planting of a 5 acre organic hop yard and includes the restoration of heritage elements such as old barns, buildings & pastures.
Phase III marks the development of the 5 barrel craft brewery and its signature line of wet hop terroir craft beers.
Do you require that a .COM or other URL be available for the new name?
We would prefer to have .com
What is your industry?
Describe your customers
We target urban, university educated dual income professionals and retirees looking for a romantic simplicity escape interested in slowing down, de-stressing and getting closer to the land by learning skills to reconnect with nature and reduce there environmental footprint. We are located in a premiere culinary wine and food county 2 hours from 2 major CMAs.
What 3 things do you want your company name to communicate to your customers?
Sustainability & Self-Sufficiency
Health & Wellness
Food & Culture
Style and Concept
What character, tenor, or spirit do you wish to convey?
Presently we have "Enchanting Authentic Inspiring" as our three key experience themes.
We are looking for a high-end spin (simple) with a throw back to simpler times that links to a clean repeatable logo which can be placed on a variety of backgrounds that is spacious and clean.
Are there specific words or phrases you do not like?
All clichs of eco and green. Even the working title of 'Fronterra' uses -terra which we find to be blaz and is the reason we are seeking professional help. Highly like Kevin Roberts "Lovemarks' and the ability of a brand to tell a story and provide mystery... To respect the aboriginal culture, we are also keeping away from their culture (aboriginal translations, the use of feather, etc).
Are there specific words or phrases you like?
We like simple concepts like Farm 242 (our address is 242) or using the GPS coordinates of our location 35N 77W yet would prefer something with a little more imagery to it such as Red Lantern, Kicking Goat, White Raven, Wild Horse etc....
Do you have other info you want to share?
When clients read or hear the name, we want it to convey a subtle, yet lasting connection to the land, to learning to change. Willing to break norms and conventions. Owls are big in our area and feel that this is likely the imagery we will go with but with hops in talons as there is a small craft brewery on site.
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