• Award$200
  • Entries187
  • Creatives50

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Business Info

What does your company do?

We provide a free desktop application that helps you stay updated on, and manage, your Facebook account. We make money primarily by selling advertising within the app to Facebook game advertisers.

Do you require that a .COM or other URL be available for the new name?

You will need to specify an available .com domain name for the company name. The name must not contain trademarked keywords. Ex. Cannot include: Facebook

We will do a quick trademark search to verify that the name does not infringe on any trademarks.

You can use this web-site to search the trademark database if you like (we plan to): http://tess2.uspto.gov/bin/gate.exe?f=te......

Target Audience

What is your industry?

Social networking software

Describe your customers

The service is intended for an English global general audience.

55% female, 45% male
Age: 4% 3-12, 22% 13-17, 42% 18-34, 20% 35-49, 12% 50+
75% Cauc, 13% Afri Am, 5% Asian, 6% Hisp., 1% Other
52% No kids, 48% Has kids
Household income: $0-$30K 14%, $30-$60K 24%, $60-$100K 30%, $100k+ 32%
No College 47%, College 40%, 13% Graduate School

What 3 things do you want your company name to communicate to your customers?

1. Stay connected all the time (instant)
2. Keep up with friends
3. Never miss an important update or news story

List the names of your top three competitors

Facebook Desktop
Seesmic
ScrapBoy

Style and Concept

What character, tenor, or spirit do you wish to convey?

Fun & Playful
Simplicity

Are there any words or phrases you especially like or hate?

Dislike using generic words (such as social network, or Facebook).

Do not like acronyms.

Someone should be able to hear the name spoken and easily be able to remember it and without difficulty in spelling.

Do you have other info you want to share?

Prefer to use two words or less with no hyphens.

You can invent words if it conveys the message (neologism). Ex: Flickr, Google, and Yahoo were invented words.

Materials

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