What does your company do?
Our company, Element Materials Technology, is an independent 3rd party, testing laboratory for the building products industry. We test products for integrity, safety, weatherability, and energy. Our test results ensure products meet certain government and industry leading criteria.
The purpose of this project is to identify a name which speaks towards the process of approving manufactures products for:
Element has established itself as an industry leader in assisting manufacturers through the ICC-ES approval process. The normal time for a manufacture to obtain these approvals on their own are 2-4 years. Element has the timeline down to 4-8 months. Speed to the market means outpacing the competition, more revenue, and less stress on the companies engineering departments.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Consulting and Professional Services
Describe your customers
Manufacturers of Building products
What 3 things do you want your company name to communicate to your customers?
1. Speed to Market
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
Speed to Market
Are there any words or phrases you especially like or hate?
Our competition uses "Fast Track"
Do you have other info you want to share?
This name should represent a process, not a product.
The process name should speak towards: Speed to Market, Quality and Integrity.
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