• Assured$300
  • Entries320
  • Creatives76

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Business Info

What does your company do?

Our company, Element Materials Technology, is an independent 3rd party, testing laboratory for the building products industry. We test products for integrity, safety, weatherability, and energy. Our test results ensure products meet certain government and industry leading criteria.

The purpose of this project is to identify a name which speaks towards the process of approving manufactures products for:
1. Quality
2. Safety
3. Integrity

Element has established itself as an industry leader in assisting manufacturers through the ICC-ES approval process. The normal time for a manufacture to obtain these approvals on their own are 2-4 years. Element has the timeline down to 4-8 months. Speed to the market means outpacing the competition, more revenue, and less stress on the companies engineering departments.

Do you require that a .COM or other URL be available for the new name?

Yes

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

Manufacturers of Building products

What 3 things do you want your company name to communicate to your customers?

1. Speed to Market
2. Quality
3. Integrity

List the names of your top three competitors

Intertek
QAI
UL

Style and Concept

What character, tenor, or spirit do you wish to convey?

Speed to Market

Are there any words or phrases you especially like or hate?

Our competition uses "Fast Track"

Do you have other info you want to share?

This name should represent a process, not a product.

The process name should speak towards: Speed to Market, Quality and Integrity.

Materials

Contract
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