Consulting & Professional Services
About Your Company
I represent a client that operates a recruitment and talent management firm exclusively in public affairs (i.e. government)
Professionals working in pubic affairs, including lobbyists, associations, industry groups, law firms, consulting firms and even NGOs.
This is one of the few recruitment firms specifically for public affairs professionals.
This is a solo head-hunter who is one of our biggest competitors. His web presence is terrible.
Creative should NOT use
We need to relate to a GLOBAL audience, many of whom are not English native speakers. We are also a very young company (32 year old founder). So, we need to avoid looking amateurish...but at the same time, we want to leverage our FRESH approach to the business.
We have already developed some for our brand that we're experimenting with now. They include: connecting talent with opportunity and #BeAmbitious
We are friendly, but professional. Entrepreneurial and young, but not naive. Confident, but not cocky. Direct, but polite.
Top 3 Things
MODERNITY for sure. Most other recruitment firms are named after their founding partners. This is boring and predictable. We want to stand out with our name. MEANINGFUL, we want it to connect to our business purpose. BREVITY...it should be short and easy to say and remember.
We were ready to go with a new name, MAVENS, but the lawyers said it couldn't be trademarked :( Which is why we're here. Also, we hired a naming firm a few years ago, and ultimately none were a good fit for us. I've attached the results of this process here, as well as some docs that define the business with the new brand.