Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
Consulting & Professional Services
About Your Company
I represent a client that operates a recruitment and talent management firm exclusively in public affairs (i.e. government)
Professionals working in pubic affairs, including lobbyists, associations, industry groups, law firms, consulting firms and even NGOs.
This is one of the few recruitment firms specifically for public affairs professionals.
This is a solo head-hunter who is one of our biggest competitors. His web presence is terrible.
Creative should NOT use
We need to relate to a GLOBAL audience, many of whom are not English native speakers. We are also a very young company (32 year old founder). So, we need to avoid looking amateurish...but at the same time, we want to leverage our FRESH approach to the business.
We have already developed some for our brand that we're experimenting with now. They include: connecting talent with opportunity and #BeAmbitious
We are friendly, but professional. Entrepreneurial and young, but not naive. Confident, but not cocky. Direct, but polite.
Top 3 Things
MODERNITY for sure. Most other recruitment firms are named after their founding partners. This is boring and predictable. We want to stand out with our name. MEANINGFUL, we want it to connect to our business purpose. BREVITY...it should be short and easy to say and remember.
We were ready to go with a new name, MAVENS, but the lawyers said it couldn't be trademarked :( Which is why we're here. Also, we hired a naming firm a few years ago, and ultimately none were a good fit for us. I've attached the results of this process here, as well as some docs that define the business with the new brand.