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Business Info

What does your company do?

My business is a long established interior design firm. Our name is In Detail Interiors ( changing it from In detail kitchen and bath currently) We do E design now ( remote consulting) but want to have a good name for it and a clever packaging concept. We are a full service design firm but specialize in kitchens and baths. We have a bricks and mortar 3000 sq ft design showroom.

Do you require that a .COM or other URL be available for the new name?

would be nice but not mandatory. the cleverness and creativity is most important to me but would like to be able to use an url at some point to help promote but creative concept is most important

Target Audience

What is your industry?

Interior Design

Describe your customers

Mostly women 25- 64, typically a bit edgier as we are not your typical stuffy design place!

What 3 things do you want your company name to communicate to your customers?

Catchy, easy to remember, may or may not have anything to do with the name of business but would be nice but not mandatory. Convey chic and creative design solutions. Not the ordinary. We are fairly cutting edge when it comes to design but also are very practical and can utiilize a budget better than anyone

List the names of your top three competitors

Tobi Fairleys In Box Interiors. I think her packaging is well put together but blah. Think she does well with it though. We are not as traditional as she is.

Nest E design also.

Style and Concept

What character, tenor, or spirit do you wish to convey?

creative, innovative, passionate about design and making people happy, it is all about YOU. Our brand platform is design revolutionaries, edgy and out of the box. We want to bring unique and personalized design to you.

Live Colorful is one of our tag lines

Are there any words or phrases you especially like or hate?

inspired, passion, innovative,

Do you have other info you want to share?

Not really. I will need a logo for this as well but may need to tie that into current one. We have a mock up of new logo but is not final yet. Will attach but the colors will not be like this...will be more trendy and in a single gradient scale.
Live Colorful is one of our tag lines.



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