What does your company do?
Criteria for Success, Inc. is on a mission to transform the way that selling takes place in the world. Our goal is to improve the quality of life for all parties involved in the selling process, produce breakthrough sales results for our clients, and help people better relate to one another.
For CFS clients, growth is experienced in a number of ways:
Sales Training & Development
Sales Management Training & Development
Executive Leadership Training & Development
Sales PlayBook & Technology Implementation
Public Speaking Sales, Social Selling, Management, Marketing, & Leadership
Online Behavioral Assessments
This project is to name the new version of our Sales PlayBook. We are currently referring to it as the "DIY Sales PlayBook"
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Consulting and Professional Services
Describe your customers
The buyers of our services and of our PlayBook are CEOs, sales managers, and sales VPs. The users of our PlayBook product include salespeople, marketing staff, operations, HR, and sales leadership. Please see the Buyer Persona attachment for more.
What 3 things do you want your company name to communicate to your customers?
Please see DIY Sales PlayBook Name Project Description
Style and Concept
What character, tenor, or spirit do you wish to convey?
Fresh, innovative, collaborative, real, approachable, wise, technical, fun, easy, achievable, valuable, creative, trustworthy
Are there specific words or phrases you do not like?
We are conflicted about using the word "book." While the platform is a "Sales PlayBook," we want to be cautious about describing it as a "book" since it is NOT actually a book. It is an online platform.
Are there specific words or phrases you like?
Not specifically, but here are some keywords that describe the product: Best Practices/Sharing
Do you have other info you want to share?
Below is a list of names that weve produced, assessed, and eliminated as a potential product name.
CFS Sales PlayBook
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