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Business Info

What does your company do?

Criteria for Success, Inc. is on a mission to transform the way that selling takes place in the world. Our goal is to improve the quality of life for all parties involved in the selling process, produce breakthrough sales results for our clients, and help people better relate to one another.
For CFS clients, growth is experienced in a number of ways:
Sales Training & Development
Sales Management Training & Development
Executive Leadership Training & Development
Sales PlayBook & Technology Implementation
Strategic Consulting
Public Speaking Sales, Social Selling, Management, Marketing, & Leadership
Online Behavioral Assessments

This project is to name the new version of our Sales PlayBook. We are currently referring to it as the "DIY Sales PlayBook"

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

The buyers of our services and of our PlayBook are CEOs, sales managers, and sales VPs. The users of our PlayBook product include salespeople, marketing staff, operations, HR, and sales leadership. Please see the Buyer Persona attachment for more.

What 3 things do you want your company name to communicate to your customers?

Please see DIY Sales PlayBook Name Project Description

Style and Concept

What character, tenor, or spirit do you wish to convey?

Fresh, innovative, collaborative, real, approachable, wise, technical, fun, easy, achievable, valuable, creative, trustworthy

Are there specific words or phrases you do not like?

We are conflicted about using the word "book." While the platform is a "Sales PlayBook," we want to be cautious about describing it as a "book" since it is NOT actually a book. It is an online platform.

Are there specific words or phrases you like?

Not specifically, but here are some keywords that describe the product: Best Practices/Sharing
Collaboration
Easy/Simple/Doable
Efficient
Fun
Growth
Innovation
PlayBook
Process
Results
Success
Tool
Valuable

Do you have other info you want to share?

Below is a list of names that weve produced, assessed, and eliminated as a potential product name.
AccelX
Ascend
Aspire
BuildX
Caper
Celbrate
Cellr
CFS Sales PlayBook
Clear
ClearBook
Clear PlayBook
Clover
CollabBook
CollabLab
Collaboration PlayBook
Contact
CreateIT
CriteriaforSuccess
DeNay
Drator
Fusion
GrowthX
eXL
Habit+
HabitPlus
HandUp
Impact1
ImpactOne
InBook
InnovationBook
InnovationPlayBook
Launch
Launched
LaunchBook
LaunchPad
LaunchPlayBook
LaunchX
LeadGrowth
Leaf
Marrow
M-brace
Mineral
Mosaic
Panorama
Pool
ProveX

Rabit
SalesBond
SalesHabit
SalesHabits
SalesSeed
SalesUniverse
SalesXchange
Scalr
Spring
SpringBoard
Sprinter
SuccessBook
SuccessLab
SuccessPlayBook
SuccessPlus
Success+
Synthesis
Teamwork PlayBook
Topper
Up^
Vault
Vester
Weave
Xscale

Materials

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