Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
Art & Design
About Your Company
Company & Products: The brand will be a 100% online brand, initially launching a range of hand casting products.
We have a plan to expand the range of products in arts and crafts over the coming years.
Customer Persona: A couple that is 25-35 years old where either one or both have an appreciation for the fine arts and may be looking at starting a family in the next few years. They love to travel and enjoy doing things that are fun, adventurous and a bit different
They need to purchase a gift for an anniversary, milestone or life event (for themselves or someone else) and they believe a shared experience would be a great way to commemorate this. They want something classy and upmarket
The couple are looking for something that is not tech based but not sure what to buy. They believe that a shared experience would be memorable, lifelong and the perfect way to capture a moment in time
Brand Specifics: A fresh & modern sounding brand name that speaks to the 25-35 year old category. It should be hip / catchy and resonates quality and prestige without sound ‘too posh’ or ‘old school’.
The brand name should not contain nouns (like casting, art, craft)
The brand name should be easy to pronounce
The name (although preferred) is not restricted to one word - it needs to fit the guidelines above
I MUST be able to Trademark the brand name.
Customer Persona: A couple that is 25-35 years old where either one or both have an appreciation for the fine arts and may be looking at starting a family in the next few years. They love to travel and enjoy doing things that are fun, adventurous and a bit different.
A link to the product that I will sell.
A competitors website
Sample on ebay
Creative should NOT use
Obvious words like Casting / Crafts / Plaster that would be common and hard to Trademark
Adventurous - Fun - Family Friendly - Instill Confidence
Top 3 Things
Professional - Customer Oriented - Innovative - Experts in their field
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