What does your company do?
In summer 2016 we will open a design hotel in the town center of Arosa (a ski/hiking-resort in the Swiss alps). Our target clients are affluent city dwellers (mainly from Switzerland, but also beyond), 30-60 years of age, design-aware, connected with nature and concerned with sustainable living.
Design: The hotel will have about 20 rooms, each room with a unique style (around a theme such as water, alpine, garden) using textiles and wallpaper from https//www.designersguild.com. Rooms will feel lush, not minimalist.
Sustainability: We are committed to operate the hotel with no fossil fuels (no co2 emission). Other societal, environmental and economic aspects of sustainability will be implemented in the build-out and operation of the hotel (such as a commitment to no-deforestation in furniture and wooden flooring, local and biological food products in the restaurant).
The owners of the hotel have successfully been running 'Home Sweet Home Innendekoration', an interior decorating company, in the town since almost 20 years. Next year they will take over the Touring Hotel (http://www.touring-arosa.ch/index.php/en...) which is located in the same building as their interior decorating shop and a luxury watch boutique (the core of the building is about 130 years old and was a hotel too back then). Because they own the house and a large 'Home Sweet Home' logo is painted on the building, they initially wished to call the hotel 'Home Sweet Home Hotel'. We have started this contest as we feel that the name doesn't inspire the two main characteristics that we want people to associate with the hotel: design and sustainability.
Should this competition be successful, we will also need a logo and potentially other services. The company will be registered in Switzerland and a .ch url is preferable and with an acceptable variation on the exact name.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Describe your customers
Our target clients are affluent city dwellers (mainly form Switzerland, but also beyond), 30-60 years of age, design-aware, connected with nature and concerned with sustainable living. Ohh, and we're dog-friendly.
What 3 things do you want your company name to communicate to your customers?
- Unique design
- sustainable/environmentally-friendly hotel
- Swiss alps
List the names of your top three competitors
Most (all?) design hotels in the Swiss alps are rather similar 'alpine chic'. We are not.
Style and Concept
What character, tenor, or spirit do you wish to convey?
The unique design style found on www.designersguild.com
Are there specific words or phrases you do not like?
family-friendly, alpine chic
Are there specific words or phrases you like?
Do you have other info you want to share?
No Files Added