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Business Info

What does your company do?

Retail company that owns several denim brands aimed at a teenagers and young adults. About to launch a new line aimed at curvy young and old women that are proud of their curves and refuse to conform to the bland fashion choices currently available for women with curves. Our line is anchored in denim, but also has knits, dresses, sweaters, blazers and wants to eventually expand into accessories. Our items are currently priced between $98 and $128 and will sell online as well as in major retailers like Macy's and Lord and Taylor's. We will be available internationally and one of our major concerns is a name that is easily pronounceable and does not have dual meaning in another language.

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Retailing

Describe your customers

Our audience is women 25-44 who have a hard time finding jeans and clothes that fit their curves. These women are powerful, mid to high income range, have some sort of college education, work in an office environment. They dress to impress but also smartly so that their outfit can easily with only a couple of accessories convert into a night out outfit. They are moms or wives, or single but very much independent and proud of that. They do not fit in a cookie cutter size and never have but are proud of their bodies and want to accentuate their curves rather than hide them. They are mostly living in suburban areas, read and subscribe to some fashion publication, take an interest in social media, do most of their shopping online but like to take trips to stores and relax shopping. They want to be attractive but also comfortable as their look needs to last throughout the day.

What 3 things do you want your company name to communicate to your customers?

Our product celebrates body shapes, fashion and style.
Through our line we want to empower women and make them feel comfortable while allowing them to express their sensuality.

Style and Concept

What character, tenor, or spirit do you wish to convey?

confident, sexy, powerful

Are there specific words or phrases you do not like?

curvy
appeal
curvylicious

Are there specific words or phrases you like?

n/a

Do you have other info you want to share?

n/a

Materials

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