• Award$200
  • Entries58
  • Creatives25

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Background

Industry

Financial Services

About Your Company

Target audience: Credit unions and banks (financial services), CPAs, regulators, business partners, consumers

What we do: Data consolidation, analysis, "What If" scenarios, and management tool. Data scientists. Marketing and business development tools. Masters of data collection and formatting in an understandable way to use in management decisioning. Consulting services

Desired Business Image: High tech. Consultative. Business partner. Scientific. Data wizards. Understanding. Flexible. "Yes We Can". Developed over time. Futuristic.

Execution

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Target Audience

See previous brief

Creative should NOT use

Silly, stuffy, boring, too much data, not just data looking, but consultative too

Tone/voice

Data scientists, data gatherers, stability, creative, marketers, problem solvers, ability to gather a world of data and to display it in a meaningful way, futuristic, ahead of the game, consultation, usable data, mature company with a young feel, flexibility, cutting edge, high tech

Top 3 Things

Data, marketers, problem solvers

Materials

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