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Business Info

What does your company do?

We sell adult toys and novelties online, always deeply discounted (at least 50% off suggested retail price). There may be some emphasis on marketing toward women but that doesn't necessarily have to be implied in the name.

Do you require that a .COM or other URL be available for the new name?

Yes. Also, a trademark must also be available, and it can't be too close to the trademarked names from similar-format sites such as woot.com.

Target Audience

What is your industry?

Retailing

Describe your customers

All adults (18+) in U.S. and Canada, perhaps with some emphasis on female customers.

What 3 things do you want your company name to communicate to your customers?

High quality, deep discount, fleeting opportunity

List the names of your top three competitors

Adamandeve.com, fab.com, goodvibes.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Fun, immediate / fast / fleeting, saucy, urgent, thrilling, exuberant, female-friendly

Are there any words or phrases you especially like or hate?

"crazy" -- is somewhat connected to sex-related stuff in Europe, but probably not a good fit for North America.

Do you have other info you want to share?

The name should be easy to remember and spell after hearing it only once on the radio.

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