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Business Info

What does your company do?

I am the sole creative at the company. Currently, I only have one product, which is a tea steeping device. It was supported on Kickstarter (http://teadropp.com) and is currently in the physical prototyping stage.

Although my first product is related to tea, I would like this name to be the name for the umbrella that will eventually represent many products and services. I already have several other physical inventions planned. I am also a mobile app developer and am currently working on an iPhone app. Essentially, I would like something akin to Virgin, which has allowed such categories such as Virgin Mobile, Virgin America, etc.

What I'm thinking right now is something along the lines of: (this is only a silly example)
"Raisin Inc." as the primary company name
"Raisin Code" as the software branch of the company (can use code, can use some other more creative word)
"Raisin Products" as the physical inventions branch (again, I wouldn't use products, but you get the idea)

I could always change the name of one of the subdivisions at a later time but for now I'm looking for a name that can be versatile.

Do you require that a .COM or other URL be available for the new name?

.com is definitely preferable. Unless you are able to come up with a clever ending that completes a word (clever.ly for example). However, .com is preferred (definitely not .biz or anything like that).

Target Audience

What is your industry?

Creative (see above description)

Describe your customers

I would like my customers to value quality, functionality, and aesthetic style above all else. My designs strive to cleverly solve a problem in a simple yet elegant manner. I'm aiming at a stylish yet sophisticated audience with refined tastes. The primary age range is probably from 18-40 although there is definitely a user base that will be older than that as well.

What 3 things do you want your company name to communicate to your customers?

1. Clever
2. Simple
3. Elegant

List the names of your top three competitors

Since I stated the company goals in such broad terms its very difficult to pinpoint competitors. Instead, I will mention a few other companies whose names/styles I like and why.

1. Hard Graft: The name evokes a sort of rugged sophisticated quality yet doesn't confine them to any very specific category.
2. Studio Neat: They started on Kickstarter just like I did, the name simply says that they make neat things...doesn't confine them to any particular category.
3. Apple (I think this one is obvious)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Fun yet sophisticated. Clever but not gimmicky. Refined but not dull. Stylish but not trendy.

Are there any words or phrases you especially like or hate?

I don't like anything starting with the letter X (also Z, but I'm not as adverse to that letter), I don't want to sound like my business thinks it's from another planet.

Do you have other info you want to share?

The file uploaded below is the latest design of my first project.

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