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Updates
Background
Industry
Animal & Pet
About Your Company
Sell pet (primarily dog) food made of fresh, natural ingrediants
Execution
URL required
.com
Target Audience
Pet owners of all ages primarily in Florida who want to give their dogs a higher quality pet food
Competitors
- www.farmfreshpet.com
Local competitor with poor marketing, execution
- www.wynwooddogfood.com
Local competitor with excellent marketing but inferior product
- www.thefarmersdog.com
National competitor
- www.luckydogcuisine.com
Non-local competitor, but similar name
Creative should NOT use
Would like whimsical, but high quality
Tone/voice
Natural, fresh, authentic, social responsibile, charitable, modern
Top 3 Things
Fresh, socially responsible, authentic
Additional Info
My dog's name is Lucky, and I had originally wanted the name to be Lucky Dog Fresh Pet Foods, but I found an existing company called Lucky Dog Cuisine, albeit in a separate market. I thought about Lucky's Fresh.
Materials
Contract
Files
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