• Award$200
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  • Creatives86

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Business Info

What does your company do?

We celebrate urban sports including Buildering, American and Chinese rule handball, Parkour, Urban Skate, Table Tennis, Street Ultimate, Alley Kat racing, Urban exploration, and Bike Street Trials.

Do you require that a .COM or other URL be available for the new name?

All top level domains including .com are required.

Target Audience

What is your industry?

Urban Street Wear and Athletic Gear.

Describe your customers

Primary customers are bored urban and suburban adolescent / teenage Males aged 12-19.

What 3 things do you want your company name to communicate to your customers?

1. Irreverence for rules and authority. 2. Hilarity at the absurdity of growing up. 3. Celebration of the unbridled spirit of youth.

List the names of your top three competitors

Obey, LRG, Spitfire, Santa Cruz Skate, toymachine, DarkStar, Volcom, Juxtapoze

Style and Concept

What character, tenor, or spirit do you wish to convey?

Mad Magazine, Low Brow, Kozik, Rob Kruse, CARtoons Magazine, Big Daddy Ed Roth, Garbage Patch Kids, EC Comics, Charles Burns' Black Hole, Jim Phillips

Are there any words or phrases you especially like or hate?

Words we like: Gross, Goo,Goop, Goober, Booger, Awesome, Gnarly, Stoopid, Dope, Slime, Sloth, Lazy, Loser, Lame, Geek, Buggy, Dork, Whack(ed), Douche, Slop, Smegma, Cheese, Disgusting, Nasty, Stink, Cungus, Jizz, Fart, Smelly, Splat, Wizz and anything that's an onomatopoeia.

Do you have other info you want to share?

Requirements - 2 syllable only, both syllables must start with hard consonants, clearly read-able, clearly write-able from being said, plurals discouraged, verb-ablility would be great by adding an 'ing'.

Materials

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