Health Care & Biotech
About Your Company
We are a cutting edge medical device company that treats men's and women's sexual health conditions. We are not looking for a company name but two treatment names, one for men and the other for women. We utilize a patented shock wave technology that is far superior to any other technology on the market. We target men and women over the age of 40 who are struggling with sexual health conditions. For men, we treat erectile dysfunction, nocturia, enlarged prostate and peyronie's disease. For women, we treat vaginal rejuvination, urinary incontinence, and pelvic floor pain.
Our audience is men and women over the age of 40 who are struggling with sexual health and urological conditions such as the ones previously named. Our ideal patient is commonly in an intimate relationship where being sexually active is important to them. Our ideal patient has disposable income as this treatment costs more than $3,200 and is among the most expensive treatments for sexual health conditions. Our ideal patient truly values their sexual health and wants to avoid surgery or drugs in order to obtain the sexual health they desire. Sexual health is a very intimate topic and needs to be dealt with delicately. It is important that the treatment names are professional and elegant in order to attract the ideal patient.
Gainswave is the closest competitor that focuses on men's sexual health and utitlizes similar yet inferior technology.
Femiwave is identical to Gainswave however they focus on women's sexual health. Gainswave and femiwave are owned by the same company. They differentiate the treatment name to attract men and women seperately which is what we will need as well.
Creative should NOT use
We do not want to use the word "wave" as this term is oversaturated in the market place. The name should not be silly or funny. This is a very delicate topic so the name must be very professional and elegant. Imagine this treatment found at a very high end spa or sexual health center.
We are offering the most advanced treatment for men's and women's sexual health therefore, the tone should be that of prestige and elegance. This treatment represents the "Cadillac" of sexual health treatments and the names should make the person feel very confident and certain that it will work for them.
Top 3 Things
Professionalism, Elegance, Results, Cutting Edge
*This is very important - We need TWO names that coincide with eachother. One name will be the treatment name for men's sexual health and the next name will be the treatment name for women's sexual health. As you read in the competitor information section, GainsWave and FemiWave represent the same treatment however, GainsWave is advertised to men and Femiwave is advertised to women because as you can imagine Gainswave is not a very attractive name for women and Femiwave is not suitable for men. It is important that the two names have a common denominator such as "wave" found in gainswave and femiwave. The first part of each name identifies the gender and the second part is common denominator that ties the two treatments together. The name should flow and roll off the tongue and sound like one word rather than two words stuck together. I've attached a document with some example words and identifiers that we like that you're welcome to use in your brainstorming. *both male and female treatment name domains must be available with no added words other than the treatment name.*