Create Name And Branding For Canada Wide Autism Search & Rescue Program

Community & Non-Profit

This project is under Autism Canada. Briefly this project is targeting a specific incident that impacts a large number of families and communities - becoming lost after wandering or bolting from a safe place.

The target audiences for the materials are Search & Rescue Professionals, ASD community members (including educators, caregivers etc) and Parks (for pre-planning, prevention and SAR operations)

Working title is ASD SAR Project

Canadian families and caregivers of persons with Autism. Canadian Search and Rescue professionals. Parks staff.

Keep it professional. No scare tactics or comedy. Clean, professional and approachable to both community and responders. The target audience is seeking information and needs a clear name that is easy to recall and identify.

The project has two areas: community awareness and prevention is the first. Second is the Search and Rescue professionals and first responders.

Search and Rescue, Autism, Wandering/Bolting prevention.

Graphics should be compatible with the Autism Canada logo (colors and design). We will require both a logotype and symbol. Should compliment Autism Canada logo and look like they are part of the same family. Does not need to be the same font or typeface family. Appeal to professionals, caregivers and people who are seeking information who need a clear path to finding what they are looking for.

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