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Business Info

What does your company do?

We have young women clothing retail stores that specialize in fashion. Our brand is called NEWNEW and we target upscale customers in Mexico.

We want to open different stores to target medium and low class customers by selling more inexpensive fashion clothes. We need to find a different brand name for these new stores but we want customers to perceive that the new brand name is part of our already existing brand NEWNEW.


-It could be an additional word to NEWNEW.
-It could be a name that will make customers identify it as part of the same family of NEWNEW.

Do you require that a .COM or other URL be available for the new name?

We do not require anything.

Target Audience

What is your industry?


Describe your customers

Brand description of NEWNEW:
Young women ages from 18-28
Medium and upscale market target.
Fashion oriented.
Looking for new upcoming styles in a constant basis.
Similar customer that buys at US stores like Bebe, Zara.

Brand Description of the new brand that we want to create:
Young women ages from 18-28
Medium low class
Looking for fashion but less expensive prices.
Similar customer that buys at US stores like Forever 21.

What 3 things do you want your company name to communicate to your customers?

US Oriented fashion (not mexican)

List the names of your top three competitors

Shasa, Ferriano, Lavoro.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Clothes and stores decoration create a wonderful experience which expresses:
Fresh, Original, Personality, Modern.

Are there any words or phrases you especially like or hate?

We dont like common words, since we tend to be original.

Do you have other info you want to share?

Webpage: www.newnewstore.com

Facebook: NEWNEW



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