Health Care & Biotech
About Your Company
This is a new company based on Australia's East Coast that will sell CBD based products (tinctures & vape pens intially). CBD oil is a compound found in cannabis which is found to have a large number of health benefits. It is used in the treatment of anxiety, depression, pain, arthritis and epilepsy to name a few. The actual product is of the highest quality and the name should reflect this. The target audience is quite large - these products have benefits for all sorts of people from Athletes to the elderly. Having said that, I believe the main target audience would be 25-55 year olds. In the future, the business may move into the medical/recreational cannabis industry.
People of all ages use CBD oil in countries where it is legal. However, I believe the main group interested in the products would be 25 - 55 year olds - both male and female. The products are not crazy expensive but are also not cheap. I believe this means young/youngish people who are educated, employed and are looking to improve their general well being. The product goes hand in hand with a healthly eating and fitness based lifestyle. In terms of location, Australians who live in more "trendy" coastal areas and inner city suburbs would be the first to show interest. Those who value self improvement, health and well-being.
These guys are the bench mark in terms of vape pens. I really like the name and how minimilist the packagng is. The are primarily involved in recreational cannabis but supply CBD also.
Another great brand here. Great design. They are mainly in the recreational cannabis game but do offer CBD products
Probably the most famous CBD brand. Great name, packaging, marketing
I like this name and their design is great too.
Joy Organics have a good look for the slightly older end of our customer base
Creative should NOT use
I would like to avoid using any part of the words cannabis or marijuana. Also want to avoid "CBD" in the name. I would like to keep the name at two words or less.
I want the product packaging and website etc, to be very clean and minimilist. I would like the name to reflect this. Trying to give the impression of an organic, modern, trusted, quality product.
Top 3 Things
(Natural/Organic/Eco friendly), Clean, Modern
Joy Organics are a company that I really like which I think cater for the older end of our customer base-
I really like the design and vibe of the Los Angeles and/or Canada's new recreational cannabis scene.
Here some links to cannabis culture websites that I really like in terms of names and design -
Here are some cannabis marketing companies that have great names and design - https://cannaversesolutions.com/
Here are some links to other great products with names I enjoy and websites that have a look that is similar to what this company will aspire to.
I think it would be good to know the place where this product will be launching. It is very green (literally and politically). The part of Australia's East coast where I am based is called "The Green Coast"
Surf culture is huge here. The climate is amazing and people come from all over the world to visit.
Some colour palettes that we may use-
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