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Updates
Background
Industry
Bar & Nightclub
About Your Company
We have a three stories store front place that our basement will be private rooms with keroake, first half floor is open to public for coffee, drinks, and we decided to add dim sum (ex. Mott 32) with really trending renovation and highest quality of food. but in the same time our main goal is we want to attract females and males to come for alcohol and a place to gather. Our other half of the first floor will be private and have private dinning rooms, wine cellar, and bars for members only, leading to 2nd floor which is going to be our eclusive cigar bar. our target audience is basically from any ages 18 and up. and anyone that can spend money.
Execution
Target Audience
Everyone that can spend money. 75% females that is single, ages from 18 and up. 60% males that can spend money and dine in our resturant and benefit from our cigar bar. people that are trendy, likes to dine at nice places, drinks whiskey, wine, vodka,cocktails, tequila, coffee and tea. location: the center of Taipei. I want this place to have the best dim sum for lunch, girls come have high tea or happy hour and a place for predrink place before heading to night clubs.
Competitors
- https://www.sohohouse.com/en-us/houses/soho-house-hong-kong
we want to create something like soho house but in taipei
- https://www.mott32.com/
I want our food quality dim sum and vibe to be trendy like mott 32.
Tone/voice
elegant, trendy, nice
Top 3 Things
I want to eat dim sum there, I want to go drink there before we head to clubs tonight, I want to go have a coffee or happy hour there.
Additional Info
we came up with room, house and now haus. cuz it relates to owner's chinese name that has a house in it. that was our direction since we had none. this place house number is 18, we also thought of haus 18 but taipei already have the most popular club name room 18. so right now we are stuck. please help provide a name with or without haus but hopefully something amazing. thank you!
Materials
Contract
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