• Assured$200
  • Entries100
  • Creatives29

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Background

Industry

Fashion

About Your Company

We are a start up watch company that uses recycled plastic materials for our watch straps. Our designs are minimalist but still holds a premium feel. Our watch straps will vary in different colors and hues. Our target audience are the risk takers, mindful shoppers and the fashion standouts.

Execution

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Target Audience

We have three target demographics.
1. The culturally conscious. They are stylish yet mindful. They do due diligence about the origins of products they wish to purchase. Appreciative of brands that align principles and values to theirs.
2. The Risk Taker. They live life to the fullest. Loves the idea of taking chances and not worrying about the outcomes. Loves feeling uncomfortable and uneasy. Enjoys doing new experiences, learning new things and seeing different cultural perspectives. Loves adventure.
3. The Stand Out. Fashionable and thoughtful about how they dress. Takes the time to ensure that what they wear epresents their style and personality. Loves purchases that give self confidence and helps them feel good.

Creative should NOT use

Colorful NOT bland
Clever NOT cliche
Timeless NOT Trendy
Sustainable NOT wasteful
BOLD NOT bonkers
Conversation starting NOT conventional
Everyday NOT Occassional

Favorite taglines

Put some color to your style

Tone/voice

Colorful. Helpful. Inspirational. Happy. Warm. Confident. Engaging. Cheery.

Top 3 Things

Sustainable. Colorful. Premium. CATCHY.

Additional Info

We want our customers to lead a colorful life. We offer stylish watches that are minimalist and classy in design. But we want to challenge the status quo by using materials that are more mindful to the environment. We want to do our part in solving or minimizing negative footprint to the planet.
Even if we are more socially conscious, our products still look and Catchy.

Materials

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